When I was 16 I started judging surfing. Just for fun. My first love competed and I’d find myself joining him at 5am on a beach in my Ugg(ly) boots with a flask of coffee in my hands. It seemed obvious, my health played up so surfing myself wasn’t an option. I wish someone had’ve put a camera in my hands then, but they didn’t. So judging it was…
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At Native we have broken the digital ecosystem into 4 pillars. Owned, earned, bought and of course managed. We call managed, managed because the brand does not own the space. I always explain the difference to client using MXit and Facebook as examples. With MXit you pay for your space, your contact, your bot, whatever. Facebook you don’t.
Continue Reading...Its been yet another exciting week in SA politics, the State of the Nation address, the final voter registration weekend, Trevor’s Budget Speech and most enjoyable, the news that Helen Zille joined Twitter. As a result, I was tempted to title this post “State of the Mobile Nation”, but, unlike poor old Motlanthe, I’d have too much to say, so I’ve limited my post to a brief overview of mobile marketing opportunties already or becoming available.
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