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	<title>Ancora Imparo &#187; marketing</title>
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		<title>And then there were none&#8230;</title>
		<link>http://www.gabriellerosario.com/2011/02/22/and-then-there-were-none/</link>
		<comments>http://www.gabriellerosario.com/2011/02/22/and-then-there-were-none/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 14:31:53 +0000</pubDate>
		<dc:creator>Gaby</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[community moderation]]></category>
		<category><![CDATA[consumer]]></category>
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		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[marketing]]></category>
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		<guid isPermaLink="false">http://www.gabriellerosario.com/?p=401</guid>
		<description><![CDATA[At Native we have broken the digital ecosystem into 4 pillars. Owned, earned, bought and of course managed. We call managed, managed because the brand does not own the space. I always explain the difference to client using MXit and Facebook as examples. With MXit you pay for your space, your contact, your bot, whatever. Facebook you don't.]]></description>
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		<title>Is Old School Cool?</title>
		<link>http://www.gabriellerosario.com/2009/08/31/is-old-school-cool/</link>
		<comments>http://www.gabriellerosario.com/2009/08/31/is-old-school-cool/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 08:12:15 +0000</pubDate>
		<dc:creator>Gaby</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[minicooper 50th birthday]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://www.gabriellerosario.com/?p=196</guid>
		<description><![CDATA[It's Mini Coopers 50th birthday, and I've been watching their promotional campaign unfold with interest. Why? Because I love brands and campaigns and because personally I perceive the brand as one which would or should be in my space, naturally, right? I feel that I'm in their target market. Why then are they not (yet) in my space, um or face, so to speak?]]></description>
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		<title>Read!</title>
		<link>http://www.gabriellerosario.com/2009/01/11/read/</link>
		<comments>http://www.gabriellerosario.com/2009/01/11/read/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 11:18:29 +0000</pubDate>
		<dc:creator>Gaby</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[anthropology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.gabriellerosario.com/?p=82</guid>
		<description><![CDATA[On a recent trip to London, I got camera happy and started taking pics of one of my favourite subjects; branding and advertising. Never mind Big Ben, much to Supermom's horror, my camera was pointed at store front windows and billboards.]]></description>
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