It’s Mini Coopers 50th birthday, and I’ve been watching their promotional campaign unfold with interest. Why? Because I love brands and campaigns and because personally I perceive the brand as one which would or should be in my space, naturally, right? I feel that I’m in their target market. Why then are they not (yet) in my space, um or face, so to speak?

On a recent trip to London, I got camera happy and started taking pics of one of my favourite subjects; branding and advertising. Never mind Big Ben, much to Supermom’s horror, my camera was pointed at store front windows and billboards.