At Native we have broken the digital ecosystem into 4 pillars. Owned, earned, bought and of course managed. We call managed, managed because the brand does not own the space. I always explain the difference to client using MXit and Facebook as examples. With MXit you pay for your space, your contact, your bot, whatever. Facebook you don’t.
Continue Reading...It’s Mini Coopers 50th birthday, and I’ve been watching their promotional campaign unfold with interest. Why? Because I love brands and campaigns and because personally I perceive the brand as one which would or should be in my space, naturally, right? I feel that I’m in their target market. Why then are they not (yet) in my space, um or face, so to speak?
Continue Reading...On a recent trip to London, I got camera happy and started taking pics of one of my favourite subjects; branding and advertising. Never mind Big Ben, much to Supermom’s horror, my camera was pointed at store front windows and billboards.
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