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		<title>Fun and Games</title>
		<link>http://www.gabriellerosario.com/2009/04/16/fun-and-games/</link>
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		<pubDate>Thu, 16 Apr 2009 20:44:39 +0000</pubDate>
		<dc:creator>Gaby</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[conversation model]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[nsep]]></category>
		<category><![CDATA[roi]]></category>
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		<description><![CDATA[So, fun and games in the world of South African marketing. Over the past week we've watched the unfolding of the buzz marketing campaign familiarly known as The National Skirt Extension Project, and yesterday I believe all was revealed in a TV ad, where we were told by Mrs Balls Chutney, why as consumers "If something doesn't need changing, why change it?"]]></description>
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