So, fun and games in the world of South African marketing. Over the past week we’ve watched the unfolding of the buzz marketing campaign familiarly known as The National Skirt Extension Project, and yesterday I believe all was revealed in a TV ad, where we were told by Mrs Balls Chutney, why as consumers “If something doesn’t need changing, why change it?”

So you’re a brand right, and you think it might be a wise idea to start up a Twitter account?