Through the power of 6 degrees (although its more like 2 in this case), a great little branding story landed in my inbox. The best thing about the team that heads up Vida is that they are all mates. And with mates, especially guys, comes the ceaseless attempt at (to be kind) outsmarting each other.

On a recent trip to London, I got camera happy and started taking pics of one of my favourite subjects; branding and advertising. Never mind Big Ben, much to Supermom’s horror, my camera was pointed at store front windows and billboards.