26 Jul 2010, 1 Comment

Real time: The power of now, not now now or just now…


Anyone living in or having recently visited South Africa for the World Cup will be familiar with the terms “now now” and “just now”. “Now now” translates into “shortly”, it means give me 5 – 15 minutes and it will be done. “Just now” translates into “sometime in the future”, it means give me half a day and more likely that it will never get done.

15 Feb 2010, 4 Comments

Social media etiquette from an agency perspective.


Self-regulate. Self-moderate. Are terms that are cropping up more and more in my vocabulary. It’s advice to clients. It’s advice to peers (who ask for it) It’s mostly advice to myself.

21 Jan 2010, No Comments

100 Social Media & Content Marketing Predictions for 2010


It was fantastic to be approached by Content Marketing thoughtleader, Joe Pulizzi of Junta 42 to contribute to his collation of social media and content marketing predictions for 2010. The Question: What is your prediction for how brand marketers will create and distribute their own content in 2010?

16 Oct 2009, No Comments

#SiliconCape BOOM!


The Silicon Cape vision is of an ecosystem in the Western Cape of South Africa, that serves to attract and bring together local and foreign investors, the brightest technical talent, and the most promising entrepreneurs, to foster the creation and growth of world-class IP start-up companies in an environment that competes with other similar hubs around the world against the backdrop of one of the most beautiful settings and pleasant places to live, work and play on the globe. This is a quick overview video on what happened at the launch of the Silicon Cape Initiative.

http://www.gabriellerosario.com/wp-content/themes/press