EILEEN FISHER design strategy from IDEO on Vimeo.

12 Sep 2011, No Comments

Design Strategy for Brand: Eileen Fisher by IDEO


IDEO known for their immersive human-centered, design based approach tackled this client by spending time with the desired target market. What I find interesting though is that they presented insights and findings back to client in two short films. Film is emotive, powerpoint not so much. By appealing to designers emotions they unlocked inspiration and creativity. Really worth a watch.

Media surfaces: Incidental Media from Dentsu London on Vimeo.

12 Sep 2011, No Comments

Berg. Where work is play.


 

 

 

Berg, where work is play. Here’s a video that shows how they’re exploring ways of using the connectivity already embodied by ambient media and everyday products.

09 Sep 2011, No Comments

Steven Johnson: Where good ideas come from…


Chance favours the connected mind…

02 Sep 2011, No Comments

I don’t surf because….. :(


When I was 16 I started judging surfing. Just for fun. My first love competed and I’d find myself joining him at 5am on a beach in my Ugg(ly) boots with a flask of coffee in my hands. It seemed obvious, my health played up so surfing myself wasn’t an option. I wish someone had’ve put a camera in my hands then, but they didn’t. So judging it was…

http://www.gabriellerosario.com/wp-content/themes/press