So its Internet Week in New York and yesterday I “popped in” to attended the DigitalContentNewFront09.Virtually of course. If you haven’t heard of the term MLIA, click here and youll understand why staying awake until midnight “attending” an online conference might be considered, um, mediocre.

So, fun and games in the world of South African marketing. Over the past week we’ve watched the unfolding of the buzz marketing campaign familiarly known as The National Skirt Extension Project, and yesterday I believe all was revealed in a TV ad, where we were told by Mrs Balls Chutney, why as consumers “If something doesn’t need changing, why change it?”

Its been yet another exciting week in SA politics, the State of the Nation address, the final voter registration weekend, Trevor’s Budget Speech and most enjoyable, the news that Helen Zille joined Twitter. As a result, I was tempted to title this post “State of the Mobile Nation”, but, unlike poor old Motlanthe, I’d have too much to say, so I’ve limited my post to a brief overview of mobile marketing opportunties already or becoming available.

Through the power of 6 degrees (although its more like 2 in this case), a great little branding story landed in my inbox. The best thing about the team that heads up Vida is that they are all mates. And with mates, especially guys, comes the ceaseless attempt at (to be kind) outsmarting each other.

So you’re a brand right, and you think it might be a wise idea to start up a Twitter account?