Its been yet another exciting week in SA politics, the State of the Nation address, the final voter registration weekend, Trevor’s Budget Speech and most enjoyable, the news that Helen Zille joined Twitter. As a result, I was tempted to title this post “State of the Mobile Nation”, but, unlike poor old Motlanthe, I’d have too much to say, so I’ve limited my post to a brief overview of mobile marketing opportunties already or becoming available.
Through the power of 6 degrees (although its more like 2 in this case), a great little branding story landed in my inbox. The best thing about the team that heads up Vida is that they are all mates. And with mates, especially guys, comes the ceaseless attempt at (to be kind) outsmarting each other.
So you’re a brand right, and you think it might be a wise idea to start up a Twitter account?
“We need a witness to our lives. There’s a billion people on the planet… I mean, what does any one life really mean? ‘Your life will not go unnoticed because I will notice it. Your life will not go un-witnessed because (twitter) will be your witness’.” (Shall we dance, 2004)
