It seems a little silly to write this post two weeks ahead of Mobile Web Africa, where guaranteed more will be explored, but I’ve been navigating in the mobile space for a while and thought I’d share a few of my discoveries.
Continue Reading...shot to seth of www.2oceansvibe.com for the invite to what I would call the 2009 Hello Summer party held on the rooftop of www.caperoyale.co.za.
Continue Reading...Its been an interesting week on twitter. And its not even over! We’ve seen the launch/re-launch of 3 SA initiatives and the motivation/incentive behind user interest and uptake has been of interest to me.
As a recap:
No 1: The relaunch of www.women24.com. Congrats to the team for a great new look. They ran a fun RT Twitter campaign with a Woolies R1000.00 voucher. I’d be interested to know what return they saw in a. new registrations and b. no of RT’s, but from a voting community of just over 600 people 46% have said that the new design is fab!
No 2: The launch of www.womenshealthsa.co.za Congrats to Touchline and Cerebra for this great new space. It has been noted that this is a 1st iteration release, so perhaps thats the reason for not shouting out about it too much or running anything promotional in social media channels just yet. I have no doubt that there is something exciting and engaging planned.
No 3: And finally the space that saw a network member uptake of 300 people in 24 hours (and growing), www.siliconcape.com. Interesting that with little to no planned promotion the uptake took a life of its own, and I am attributing that to the fact that the SA twitter community is made up of tech/online/media enthusiasts so it is an appropriate natural adoption and because its something new that holds promise. I look forward to being a part of this community and having a space to contribute to the growth of the #SiliconCape.
So there, in the week of 09.09.09, three big SA networks surfaced. Nice!
Continue Reading...So, fun and games in the world of South African marketing. Over the past week we’ve watched the unfolding of the buzz marketing campaign familiarly known as The National Skirt Extension Project, and yesterday I believe all was revealed in a TV ad, where we were told by Mrs Balls Chutney, why as consumers “If something doesn’t need changing, why change it?”
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