It’s Mini Coopers 50th birthday, and I’ve been watching their promotional campaign unfold with interest. Why? Because I love brands and campaigns and because personally I perceive the brand as one which would or should be in my space, naturally, right? I feel that I’m in their target market. Why then are they not (yet) in my space, um or face, so to speak?
Continue Reading...So, fun and games in the world of South African marketing. Over the past week we’ve watched the unfolding of the buzz marketing campaign familiarly known as The National Skirt Extension Project, and yesterday I believe all was revealed in a TV ad, where we were told by Mrs Balls Chutney, why as consumers “If something doesn’t need changing, why change it?”
Continue Reading...Through the power of 6 degrees (although its more like 2 in this case), a great little branding story landed in my inbox. The best thing about the team that heads up Vida is that they are all mates. And with mates, especially guys, comes the ceaseless attempt at (to be kind) outsmarting each other.
Continue Reading...On a recent trip to London, I got camera happy and started taking pics of one of my favourite subjects; branding and advertising. Never mind Big Ben, much to Supermom’s horror, my camera was pointed at store front windows and billboards.
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