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	<title>Gabrielle Rosario &#187; Observations</title>
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		<title>Real time: The power of now, not now now or just now…</title>
		<link>http://www.gabriellerosario.com/2010/07/26/real-time-the-power-of-now-not-now-now-or-just-now%e2%80%a6/</link>
		<comments>http://www.gabriellerosario.com/2010/07/26/real-time-the-power-of-now-not-now-now-or-just-now%e2%80%a6/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 12:22:46 +0000</pubDate>
		<dc:creator>Gabrielle</dc:creator>
				<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://www.gabriellerosario.com/?p=305</guid>
		<description><![CDATA[Anyone living in or having recently visited South Africa for the World Cup will be familiar with the terms “now now” and “just now”. &#8220;Now now&#8221; translates into “shortly”, it means give me 5 – 15 minutes and it will be done. &#8220;Just now&#8221; translates into “sometime in the future”, it means give me half [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Is Old School Cool?</title>
		<link>http://www.gabriellerosario.com/2009/08/31/is-old-school-cool/</link>
		<comments>http://www.gabriellerosario.com/2009/08/31/is-old-school-cool/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 08:12:15 +0000</pubDate>
		<dc:creator>Gabrielle</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[minicooper 50th birthday]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://www.gabriellerosario.com/?p=196</guid>
		<description><![CDATA[It's Mini Coopers 50th birthday, and I've been watching their promotional campaign unfold with interest. Why? Because I love brands and campaigns and because personally I perceive the brand as one which would or should be in my space, naturally, right? I feel that I'm in their target market. Why then are they not (yet) in my space, um or face, so to speak?]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Fun and Games</title>
		<link>http://www.gabriellerosario.com/2009/04/16/fun-and-games/</link>
		<comments>http://www.gabriellerosario.com/2009/04/16/fun-and-games/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 20:44:39 +0000</pubDate>
		<dc:creator>Gabrielle</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[conversation model]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[nsep]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[sentiment and tone]]></category>

		<guid isPermaLink="false">http://www.gabriellerosario.com/?p=158</guid>
		<description><![CDATA[So, fun and games in the world of South African marketing. Over the past week we've watched the unfolding of the buzz marketing campaign familiarly known as The National Skirt Extension Project, and yesterday I believe all was revealed in a TV ad, where we were told by Mrs Balls Chutney, why as consumers "If something doesn't need changing, why change it?"]]></description>
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