22 Dec 2010, 1 Comment

G*n to whose head?


I was interviewed by The Digital Edge for Native’s perspective on digital et al. for 2011 (coming soon). I was asked by Saul if I thought that late adopters weren’t influencers. My answer was no, particularly in a South African context, where access was the primary barrier to technology adoption.

Continue Reading...

15 Feb 2010, 4 Comments

Social media etiquette from an agency perspective.


Self-regulate. Self-moderate. Are terms that are cropping up more and more in my vocabulary. It’s advice to clients. It’s advice to peers (who ask for it) It’s mostly advice to myself.

Continue Reading...

05 Jun 2009, 6 Comments

This Extraterrestrial’s Experience of a Streaming Conference #NF09


So its Internet Week in New York and yesterday I “popped in” to attended the DigitalContentNewFront09.Virtually of course. If you haven’t heard of the term MLIA, click here and youll understand why staying awake until midnight “attending” an online conference might be considered, um, mediocre.

Continue Reading...

25 Jan 2009, 1 Comment

(twitness) to my life. Part II – What this means to brands.


So you’re a brand right, and you think it might be a wise idea to start up a Twitter account?

Continue Reading...
http://www.gabriellerosario.com/wp-content/themes/press