I’m a closet-academic and a geek by association, passionate about a few things, namely; being online, brands, strategic marketing and communication. Its fantastic to find myself in a world where they merge.
I run The Storyboard, and offer strategic and creative consult and direction to clients direct and agencies e.g. www.trafficintegrated.co.za and am currently contracted to www.brandsh.com, a leading South African mobile and social media agency as their Strategic Director.
My focus areas are social media strategy, content generation and community moderation.
1st philosophy:
Interactions should be: SHORT, SWEET, MEASURABLE AND RESPONSIVE,
aimed to grow the community over time.
2nd philosophy:
I prescribe to the notion of prosumers and to create space where you can listen and respond to what your market wants from you.
3rd philosophy:
The brands who with a strong vision, are able to relinquish control and allow growth to develop organically, will be the most successful.
I netWORK problems and solutions, people and ideas, so feel free to contact me regarding an idea or marketing problem you may have, and I’ll see how I can help. I’m particularly enthused about the development of the initiative Silicon Cape, and serve to contribute to the growth of this community.
I believe that the onus is on the originators to take risks and direct that change. Industry begets Industry – and we have the power to determine where it goes.
I’m excited for the change, on this blog, you will see my contribution, the homework I’ve done, links to other resources, interviews, personal anecdotes, my thoughts and debate. Please feel free to add, comment and disagree with me.
