26 Jul 2010, 1 Comment

Real time: The power of now, not now now or just now…

Anyone living in or having recently visited South Africa for the World Cup will be familiar with the terms “now now” and “just now”. “Now now” translates into “shortly”, it means give me 5 – 15 minutes and it will be done. “Just now” translates into “sometime in the future”, it means give me half a day and more likely that it will never get done.