It was fantastic to be approached by Content Marketing thoughtleader, Joe Pulizzi of Junta 42 to contribute to his collation of social media and content marketing predictions for 2010. The Question: What is your prediction for how brand marketers will create and distribute their own content in 2010? And my Answer: “Its my sentiment that in 2010, brand and business leaders, rather than just marketers, will start paying more attention to content. Strategically they will consider investing in and employing effort and resources into building that brand’s very own content management system. A silo if you will, of content that is sourced from various divisions and filtered to internal and external publishing platforms required or selected by various departments, one of them, being marketing.” Read more…
