It seems a little silly to write this post two weeks ahead of Mobile Web Africa, where guaranteed more will be explored, but I’ve been navigating in the mobile space for a while and thought I’d share a few of my discoveries.

First up in the Mobile Marketing Space, is Infinit – the work of Rowan Polovin and Tristan Owen of MEDIAS, infinit.mobi is one of SA’s video to mobile products. Launched in July this year, it is fast becoming a great solution for marketers and content owners who want to get their video (read: quality video) on mobile. For users, infinit.mobi enables them to download and watch free and paid video content. I was with Henk Kleynhans of Skyrove when he testdrove it, and his immediate response was how clever the payment system was, which allows for easy subscription or once-off purchases of videos, billable from a mobile user’s airtime. Tristan and Rowan’s efforts are evident when you acknowledge the depth they have gone to, to ensure that it has been designed to be compatible with most mobile phones. When asked if he worked most weekends, Rowan’s answer “Weekends, what’s that?”

Then we have the effort and hard work of Angus Robinson and his team at Brandsh. They have created a content management system for Mxit. Yes, in their portals Mxit can manage content but Brandsh has come along and created a great tool called BM2 that enables and is able to put your content on steroids within Mxit. The reasons, because there is dedicated development, its quicker and you can manage the content remotely. They have created tools/functions/games and more appropriate to the audience on Mxit that are worth investigating more.  If you’re looking to engage with this audience and continuously publish content within Mxit, this CMS may be the solution for you.

Remember “Mobile marketing is a journey, not a campaign” Angus Robinson.

This time last year I was lucky enough to attend the Handheld Learning Conference in London and got a frightening glimpse into what is possible in, or is it on? mobile for education.

Its great to see SA based projects gaining traction and attention and smartlearner.mobi is one of them, launched by Steve Vosloo of the Shuttleworth Foundation. Last week saw the introduction of Kontax, the world’s first English and isiXhosa m-novel, also part of the M4-Lit Project, project managed by Steve. Released on a chapter by chapter basis the story created by mobilist Sam Wilson follows the adventures of a group of teenage graffiti artists. The objective of M4Lit is to explore the potential of increasing youth literacy using mobile as the obvious medium.

A taste. Enjoy.