31 Aug 2009, 4 Comments

Is Old School Cool?

It’s Mini Coopers 50th birthday, and I’ve been watching their promotional campaign unfold with interest. Why? Because I love brands and campaigns and because personally I perceive the brand as one which would or should be in my space, naturally, right? I feel that I’m in their target market. Why then are they not (yet) in my space, um or face, so to speak?