Through the power of 6 degrees (although its more like 2 in this case), a great little branding story landed in my inbox. The best thing about the team that heads up Vida is that they are all mates. And with mates, especially guys, comes the ceaseless attempt at (to be kind) outsmarting each other.
Continue Reading...So you’re a brand right, and you think it might be a wise idea to start up a Twitter account?
Continue Reading...“We need a witness to our lives. There’s a billion people on the planet… I mean, what does any one life really mean? ‘Your life will not go unnoticed because I will notice it. Your life will not go un-witnessed because (twitter) will be your witness’.” (Shall we dance, 2004)
Continue Reading...On a recent trip to London, I got camera happy and started taking pics of one of my favourite subjects; branding and advertising. Never mind Big Ben, much to Supermom’s horror, my camera was pointed at store front windows and billboards.
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