It was fantastic to be approached by Content Marketing thoughtleader, Joe Pulizzi of Junta 42 to contribute to his collation of social media and content marketing predictions for 2010. The Question: What is your prediction for how brand marketers will create and distribute their own content in 2010? And my Answer: “Its my sentiment that in 2010, brand and business leaders, rather than just marketers, will start paying more attention to content. Strategically they will consider investing in and employing effort and resources into building that brand’s very own content management system. A silo if you will, of content that is sourced from various divisions and filtered to internal and external publishing platforms required or selected by various departments, one of them, being marketing.” Read more…

The Silicon Cape vision is of an ecosystem in the Western Cape of South Africa, that serves to attract and bring together local and foreign investors, the brightest technical talent, and the most promising entrepreneurs, to foster the creation and growth of world-class IP start-up companies in an environment that competes with other similar hubs around the world against the backdrop of one of the most beautiful settings and pleasant places to live, work and play on the globe. This is a quick overview video on what happened at the launch of the Silicon Cape Initiative.

The Silicon Cape launch event starts bright and early tomorrow morning. Zoopy will be filming and publishing content (available early next week) on the dedicated Silicon Cape channel.

We have already enjoyed (particularly from the #cynicalcape) discussion and debate surrounding the initiative. If you are unable to attend and have a question that could be included in the interviews with the speakers: MC Matthew Buckland,  Premier Helen Zille, Justin Stanford, Vinny Lingham, Dr Mamphele Ramphele, Andrea Bohmert Laurence Olivier and Johann Rupert, please leave a comment on this post.

It seems a little silly to write this post two weeks ahead of Mobile Web Africa, where guaranteed more will be explored, but I’ve been navigating in the mobile space for a while and thought I’d share a few of my discoveries.

First up in the Mobile Marketing Space, is Infinit – the work of Rowan Polovin and Tristan Owen of MEDIAS, infinit.mobi is one of SA’s video to mobile products. Launched in July this year, it is fast becoming a great solution for marketers and content owners who want to get their video (read: quality video) on mobile. For users, infinit.mobi enables them to download and watch free and paid video content. I was with Henk Kleynhans of Skyrove when he testdrove it, and his immediate response was how clever the payment system was, which allows for easy subscription or once-off purchases of videos, billable from a mobile user’s airtime. Tristan and Rowan’s efforts are evident when you acknowledge the depth they have gone to, to ensure that it has been designed to be compatible with most mobile phones. When asked if he worked most weekends, Rowan’s answer “Weekends, what’s that?”

Then we have the effort and hard work of Angus Robinson and his team at Brandsh. They have created a content management system for Mxit. Yes, in their portals Mxit can manage content but Brandsh has come along and created a great tool called BM2 that enables and is able to put your content on steroids within Mxit. The reasons, because there is dedicated development, its quicker and you can manage the content remotely. They have created tools/functions/games and more appropriate to the audience on Mxit that are worth investigating more.  If you’re looking to engage with this audience and continuously publish content within Mxit, this CMS may be the solution for you.

Remember “Mobile marketing is a journey, not a campaign” Angus Robinson.

This time last year I was lucky enough to attend the Handheld Learning Conference in London and got a frightening glimpse into what is possible in, or is it on? mobile for education.

Its great to see SA based projects gaining traction and attention and smartlearner.mobi is one of them, launched by Steve Vosloo of the Shuttleworth Foundation. Last week saw the introduction of Kontax, the world’s first English and isiXhosa m-novel, also part of the M4-Lit Project, project managed by Steve. Released on a chapter by chapter basis the story created by mobilist Sam Wilson follows the adventures of a group of teenage graffiti artists. The objective of M4Lit is to explore the potential of increasing youth literacy using mobile as the obvious medium.

A taste. Enjoy.

shot to seth of www.2oceansvibe.com for the invite to what I would call the 2009 Hello Summer party held on the rooftop of www.caperoyale.co.za.

the backdrop; glassy still sea dotted with the odd yacht *sigh*, the beautiful new greenpoint stadium with what I’ve termed “The Glasswalkers” putting on the finishing touches. To those that don’t know, the ceiling of the greenpoint stadium is glass. I really think it could become an addition to the Cape Town extreme adventure offering. Stadium GlassWalking. And in the rain. Stadium GlassSkating.

on Friday 2 October, we were treated to Cape Town perfection. trailed by top billing for a day seth set up the shindig to give an upcoming TV audience a peek into #CTliveitupblogginglifestyle. Olmeca Tequila, Jack Black and the energy drink with the name I don’t want to put in my blog, obliged. It was awesome to hear some new mixes to the familiar party starting Goldfish set, and good to catch up with Dave and Dom again. Awesome to hear that they are headed to Sydney for 2010 new year! Amazing!!

Until I’ve stopped fighting with FTP server stuff, some pics are on my posterous account.

seth had something up his sleeve so looking forward to hearing his rendition soon – look out for it on his blog.

the only problem that I have with all of it, was, that like the was symbolism of the last crane at the stadium being dismantled, I was hit with a major reality klap, where did 2009 go?

So! Hello Summer and Welcome 2010.